(Updated) Branded meeting reactions in Teams Premium

Updated March 25, 2026: We have updated the timeline. Thank you for your patience. 

[Introduction]

Branded Meeting Reactions extend the Teams Premium branding experience by allowing organizations to bring their visual identity directly into meetings. IT admins can replace the five standard meeting reactions—Like (👍), Love (❤️), Applause (👏), Laugh (😂), Surprised (😮)—with custom visuals that preserve the same expressions but reflect the organization’s brand. This creates more cohesive, on-brand meeting experiences for participants.

Organizations can use a variety of assets for branded reactions, including:

• Company logos, mascots, or characters associated with your brand
• Campaign or event-specific icons
• Seasonal or holiday-themed visuals

Admins configure Branded Meeting Reactions through Customization Policies in the Teams admin center. Once a customization policy is assigned to users, they can choose which meeting theme to use when scheduling their meeting.

This message is associated with Roadmap ID 541830.

[When this will happen:]

• Targeted Release: We will begin rolling out late May 2026 (previously late April) and expect to complete by early June 2026 (previously early May).
• General Availability (Worldwide and GCC): We will begin rolling out mid-June 2026 (previously mid-May) and expect to complete by mid-July 2026 (previously mid-June).

[How this affects your organization:]

Who is affected:

• Organizations using Teams Premium with customization policies enabled.
• Admins managing Teams branding and meeting experiences.

What will happen:

• Admin experience:

• Upload and manage branded reaction assets.
• Decide which Teams Premium-licensed users or groups can access each theme.
• Set the default meeting reactions for users, or keep the standard Microsoft Teams reactions.

• User experience:

• Meeting organizers can choose which branded meeting theme to use when scheduling a meeting based on themes assigned by admins.
• Users gain flexibility to match reactions to the tone or audience of their meeting.

[What you can do to prepare:]

• Work with your Brand, Marketing, or Design teams to provide assets that can be uploaded.
• Configure Branded Meeting Reactions in the Teams admin center:
  • Navigate to Meetings > Customization policies > Add a theme or edit an existing one, then go to the Branded Reactions section to upload branded reaction assets.

Learn more: Create and manage meeting themes for Teams meetings - Microsoft Teams | Microsoft Learn

[Compliance considerations:]

No compliance considerations identified; review as appropriate for your organization.